Advice to Husbands – (Dont’) Kill Your Wife, 1932

Here’s a 1930s example of what became known as “shockvertising“. It still works as an attention-grabbing technique – it made me gasp when I found it.

The Hawick News, 25th November, 1932

The Hawick News, 25th November, 1932

It’s a rather strong method of advertising from Brown of Myreslawgreen, an economical clothes shop. You need to read the small print to see what it’s really saying, and I expect everyone did read it – I can’t imagine many people blithely turning the page without investigating further.

“Every husband worthy of the name likes to see his wife and children well-dressed. It is a difficult problem these hard times, and our advice is – don’t KILL YOUR WIFE with worry trying to make ends meet….”

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