Category: Adverts

Eat More Fat, 1937

“Atora puddings solve the difficult problem of children who dislike fat.” Not a sentence I can imagine would be used in today’s advertising. These adverts are from The Children’s Newspaper, and it is true...

Spratt’s Dog Cakes, 1895

I enjoy the bold use of space and sense of minimalism in this advert for Spratt’s “Meat Fibrine” Dog Cakes. Founder James Spratt invented the idea of dog biscuits, inspired by seeing dogs on...

A Window Cleaning Warning, 1921

A warning from 1921 informing the public which window cleaners were covered by accident insurance in Burnley. It’s a good point actually. Who checks whether your window cleaner has insurance these days?

Kellogg’s Problem, 1941

A 1941 advert from Kellogg’s Cornflakes today – literally demonstrating their blitz spirit. It’s apologising for the shortage of Cornflakes in the shops, while giving themselves a hell of a (deserved) pat on the...

Sugar is Food, 1920

I think you’d have to go a long way to get a more half-arsed advert than this one, for Holland’s Everton Toffee. It simply states: “Sugar is Food. So are Sweets. Try Holland’s Everton...