Categories
1900-1949 Adverts Ephemera Food & Drink

A 20-Hour Joy-day, 1937

Hooray Hooray, it’s a happy holiday! It’s a 20-hour joy-day! To be more precise, it’s May 1937, the week before George VI’s coronation, and The Mirror couldn’t be more excited. I have the overseas edition of The Mirror, which was a week’s worth of newspapers bundled up into one edition (the overseas edition was out a week later, so the dates are actually those of Coronation Week itself). We moaned about the coverage of the last Royal Wedding, but this was something else. Nearly everyone was trying to get in on the act. (By the way, I’ve not been able to scan everything in the paper, it’s quite delicate in places, so the not so good bits are photos that might not be quite as clear.)

Firstly, the reason for George being King at all – Edward and Mrs Simpson. 12th May 1937 was originally Edward’s coronation date and, when he officially abdicated, the same date was kept for his brother. There’s lots of sweet, romantic pictures of the couple, and seemingly no disapproval at all, in this paper at least.

The Mirror, 1937
The Mirror, 1937

Here’s the schedule:

The Mirror, 1937
The Mirror, 1937

There are many ways to celebrate the day, as the Very Reverend Edgar Rogers rather tolerantly points out. He might be singing hymns, but he doesn’t mind if you’re getting completely blotto instead. In fact, is it just me, or is there a bit of a homoerotic vibe going on here? I’m imagining he has a secret passion for a “bit of rough” neighbour of his who likes a drink – all that talk of “he-manness” and everything.

The Mirror, 1937
The Mirror, 1937

And, along those lines….

The Mirror, 1937
The Mirror, 1937

It seemed like all the nations of the world wanted part of it. Nazi Germany was no exception, with Hitler giving George a special honour and sending a present.

The Mirror, 1937
The Mirror, 1937
The Mirror, 1937
The Mirror, 1937

Generous Ovaltine gave its workers an extra week’s wages to celebrate the occasion:

The Mirror, 1937
The Mirror, 1937

The Mirror had a special song commissioned, with a tune by Ivor Novello, no less.

The Mirror, 1937
The Mirror, 1937

Planning to get a good spot for the procession? Hyde Park was specially open all night on 11th May for overnight sleepers – here’s some tips:

The Mirror, 1937
The Mirror, 1937

But don’t bring your car:

The Mirror, 1937
The Mirror, 1937

Working underground? There’s still no excuse to miss the event!

The Mirror, 1937
The Mirror, 1937

You’re not patriotic enough unless you’re eating the correct food for the occasion.

Eat Nestle’s chocolate (in the days when everyone called it “Nessles”):

The Mirror, 1937
The Mirror, 1937

Or perhaps you fancy a Rowntree’s Chocolate Crisp? I know I do. It’s a Kit Kat now, by the way.

The Mirror, 1937
The Mirror, 1937

Drink beer! I love how this isn’t an advert for a particular company, it’s just that YOU’RE BRITISH SO DRINK BEER. From 1429 (that was Henry VI’s coronation) to 1937, beer has been going strong. I don’t know what they had before 1429, though.

The Mirror, 1937
The Mirror, 1937

Stuck in a crowd waiting for the King to go past? Eat some specially shaped cheese triangles:

The Mirror, 1937
The Mirror, 1937

And smoke some special coronation fags while you’re at it:

The Mirror, 1937
The Mirror, 1937

And here’s the film to use to take your pictures:
The Mirror, 1937

And finally, the new King pardons a murderer to mark the occasion, for some reason (welease Woderick). Well, he only stabbed his 20 year old fiancee to death, poor lamb. At least his “grey-haired” mother gets to see him again:

The Mirror, 1937
The Mirror, 1937
Categories
1900-1949 Adverts Ephemera Food & Drink

Rowntree’s Chocolate Crisp adverts, 1937

Rowntree’s Chocolate Crisp launched in 1935, and is now better known as the Kit Kat. Here’s some adverts for it from 1937.

It was marketed in these early years as a kind of quick meal substitute, “The biggest little meal”. A busy tailor for example, could scarf one down quickly if he didn’t have time for a lunch break. Although, frankly, he’s leaving it a bit late if he can’t get lunch before 3pm anyway.

The Mirror, 1937
The Mirror, 1937

And it’s just the job if you’ve been waiting for hours for George VI’s coronation procession and you’ve forgotten to bring any food for the day:

The Mirror, 1937
The Mirror, 1937

I must say, these adverts are working on me. It sounds absolutely delicious – crisp wafers, milk-cream chocolate and a lacing of finest butter. And it’s nourishing too! In fact, I’ve gone out and bought a Kit Kat, and am eating it right now. An advert from nearly 80 years ago has influenced me, so it must be a good one. I so wish I could try the “finest butter” 1937 version though.

Categories
1900-1949 Adverts Ephemera Food & Drink Women

Man-Woman a Woman Now, 1937

OK, what? A peculiar and devastatingly under-explained little article from The Mirror, 1937.

The Mirror, 1937
The Mirror, 1937

This article reminded me of Tod Browning’s Freaks, the controversial 1932 cult horror film, which depicted the dying days of the freakshow. On account of its cast being real sideshow performers and its shocking plot, it was banned in the UK for 30 years. My favourite member of the cast is the “Half Woman-Half Man” played by the very cool Josephine Joseph, who claimed to be exactly split down the middle, gender-wise. The split-in-two depiction of a hermaphrodite was one of more popular types of sideshow “freak”, and was apparently mostly performed by males, who would exercise one half of their body and leave the other “female” side to go flabby and “moob up”. After ensuring you had two different hairstyles on either side of your head, you were away.

Josephine Joseph in Freaks, 1932
Josephine Joseph in Freaks, 1932

Now, this is where I get a bit excited. While writing this post I was suddenly overcome with curiosity about Josephine Joseph’s life. But….well, there’s hardly anything online at all. All I really found was that on Wikipedia, it’s claimed that she/he was 19 in Freaks, born in Austria, and was 5’6. That’s it! No one seems to know anything more – her/his real name, death or even if she/he were really a man or woman. Although some online commenters are pretty sure that J.J. was a man, in line with the tradition of such performers.

Me, I’m 100% convinced she’s a woman, and a pretty foxy one at that. I’m also rather sceptical of the claim to be 19 years old in Freaks. She looks a fair bit older than that to my eyes. And that was before I dug up something quite interesting in the British Newspaper Archive. Even more excitingly, it’s local to my part of the country too, the North West of the UK.

Now, the British Newspaper Archive doesn’t show up on Google searches as it’s a subscription service. And seeing as I’m newly armed with a month’s unlimited browsing, I decided to have a peek.

I found a rather intriguing article about a “Half Woman-Half Man” sideshow act called Josephine Joseph, who was the defendant in what sounds like a quite sensational, yet obscure, case in 1930. J.J. and her husband George Waas were an American couple who had been running a show at a “Coney Island” attraction in Blackpool. Their poster read:

“Josephine Joseph. Half Woman. Half Man. The most sensation freak of nature. Brother and sister in one body.”

J.J.’s name is given officially as Josephine Waas in the newspaper articles. They appeared before Blackpool Magistrates on August 22nd, 1930, charged with false pretences and conspiracy in order to “protect the gullible public” who paid to see their show. Brilliantly, the headline wearily calls this “Another Half Man-Half Woman Case”. You can’t move for them.

Lancashire Daily Post, August 22nd, 1930

Before I get into the nitty gritty of that case, just for fun, let’s have a quick detour around the world of August 22nd 1930, as seen by the Lancashire Evening Post. It was in this issue that Princess Margaret’s birth was announced. It also reported on the birthday of Mrs Tackley, a 96-year-old woman who thought modern women’s dresses that showed their knees were “disgusting” and that there was “too much electricity about.”

Lancashire Daily Post, August 22nd, 1930
Lancashire Daily Post, August 22nd, 1930

There was the death of William Henry Townsend, the would-be assassin of Victorian Prime Minister Gladstone – who couldn’t go through with it because Gladstone smiled at him. He was still banged up in Broadmoor for the rest of his life though.

Lancashire Daily Post, August 22nd, 1930
Lancashire Daily Post, August 22nd, 1930

Vimto is marketed as an energy drink for boxers:

Lancashire Daily Post, August 22nd, 1930
Lancashire Daily Post, August 22nd, 1930

And cottage cheese is advertised as a way to keep policemen “nobby”:

Lancashire Daily Post, August 22nd, 1930
Lancashire Daily Post, August 22nd, 1930

Right, so back to Josephine Joseph. I think I know why this is piece of information has been left uncovered so far. The story was covered in two, local, newspapers – The Lancashire Daily Post and The Yorkshire Post – and it wasn’t a big trial that might have attracted national interest. Although the British Newspaper Archive is largely local newspapers so I’m not sure what national coverage this got, if any. George and Josephine complain about being summonsed only the day before and having no time to prepare a defence. They also apparently left the country immediately afterwards. Plus, J.J.’s big claim to fame in the movies was scuppered recognition-wise as Freaks was banned for so long.

Here’s the full article in the Lancashire Daily Post, and also a shorter version from the Yorkshire Post:

And here’s some close ups of the first article so it’s easier to read (although a bit awkward because of the columns):

It sounds quite riotous. They refuse to submit Josephine to a court doctor’s examination to prove hermaphroditism, but offer to provide X-rays to the court instead, given an adjournment. The adjournment was refused and the X-rays rejected as evidence without even being seen. A shame; I would have loved these, possibly doctored, items to still be available somewhere.

“Josephine Joseph” sounds a lot like a pure stage name, and there’s no photographs attached to the articles. But what makes me absolutely sure this is the same woman in Freaks are the descriptions of her in court. She is said to be a man on the right side, and a woman on the left, with her right arm longer than her left. Her eyebrows were different on either side. The Yorkshire Post article describes her stage costume as a bare right leg with a sandal, and a black-stockinged left leg with a woman’s shoe. Finally, her hair was brushed from the right side to the left, giving the impression of short hair on the right hand side. Now look at this picture of J.J. as she appears in Freaks two years later. Every point is the same:

Josephine Joseph in Freaks, 1932
Josephine Joseph in Freaks, 1932

Ultimately both pleaded guilty, the conspiracy charge was dropped and the show was ordered to be stopped immediately. Interestingly, only George was fined £25, while Josephine was discharged despite also pleading guilty. That seems quite unusual, but maybe she cast a bit of a spell on the courtroom. She sounds like a cool customer – it’s noted that she was smiling broadly when the verdict discharging her was announced, to some surprised murmuring in court. And there’s this exchange with Superintendent Hannan as he announced what he thought of Josephine’s physical attributes:

Superintendent: “I have no idea what the medical testimony may be, but I do say this, that the woman so far as I know does show to the public certain muscles on one side of her body which are more developed than those on the other side. She also has a male voice and a female voice. She may be without breast on one side, but this does not make her half man and half woman, as it can be brought about by operation or by physical exercises. Muscles can be developed on one side of the body and not on the other.

Turning to the woman defendant, the Superintendent remarked, “I see she is smiling.”

The Woman, “Can you stretch bones, Superintendent?”

There was laughter in the court and the Superintendent did not answer the question.

In the end, rather than submit to trial by jury in Preston, George Waas states:

“I want to plead guilty and get it over with. You are not going to crucify me entirely, are you? We both plead guilty.”

Asked if he anything to say to the magistrates, Waas replied, “I am sorry. I will give up this show and leave the country.”

As a postscript, I might have uncovered a bit more information on her life, but it’s not conclusive. Searching ancestry sites for George and Josephine Waas comes up with nothing that seems to be of a relevant time period for a Josephine. But there’s something very promising for George, and, after all, Josephine was probably a convenient stage name anyway. These are the details from the 1930 US Census. A George Waas was married to Betty Waas, and they later ended up in Los Angeles. Betty Waas was born in 1897 in Romania, and if this is our Josephine, that would make her 35 in 1932, a more realistic age for the performer in Freaks, in my opinion.

So there it is. A little light hopefully shed on a largely unknown life. I believe that Josephine Joseph definitely was a woman – or possibly of intersex gender, but not a man anyway, if she was indeed married to a man. And quite possibly she was really called Betty Waas, Romanian, and aged 16 years older than Wikipedia thinks. And this is where I came in – the title of the unrelated little article at the start of this post now seems to fit my findings pretty well, in the end.

I’m off to fiddle with Wikipedia and think about what a great film this could make. I can’t imagine anyone but Reece Shearsmith as the lead role. Wouldn’t he be amazing in it?

And, lastly, here’s Josephine herself, as she is in Freaks. Well, any excuse to post this – always and forever one of my favourite things on the Web, Ricardo Autobahn’s The Golden Age of Video:

Categories
1900-1949 Adverts Ephemera

Skin Constipation, 1937

I have a feeling things are going to get a bit 1937-y around here for a while as my latest Ebay ephemera purchase is an edition of the Mirror from May 1937. It’s not the usual daily newspaper, though, but the overseas weekly edition compiled from a week’s worth of newspapers. The date is quite portentous as it’s the week before George VI’s coronation, and there’s a huge sense of build up and excitement, with special adverts recommending food to eat whole you’re waiting for the procession to pass, endless details about visitors from other parts of the world arriving to take part in all the pageantry, and romantic asides with pictures of the recently abdicated Edward and Wallace Simpson smiling at each other.

And that’s apart from the amazing news stories and general adverts, which are reliably fascinating. One thing I have learned from the adverts I have from the 1930s and 40s – you’re never far away from a laxative ad. Not sure why this was such a huge deal at this time – I imagined everyone was eating quite a lot of vegetable matter at this point. In fact, I’ve previously written about my favourite advert ever, a laxative advert in my Grandad’s 1940 copy of the Radio Times (he was on the cover) – https://skittishlibrary.co.uk/remembrance-week-the-radio-times-1940/

So, how to capitalise on this apparent fear of constipation if you didn’t actually manufacture laxatives? Wright’s Coal Tar Soap decided to basically invent a new problem -“Skin constipation”, a kind of poisoning from your blocked pores. Luckily, this terrible affliction could be avoided with their soap, of course.

Wright's Coal Tar soap advert, 1937
Wright’s Coal Tar soap advert, 1937
Categories
Adverts Ephemera Pharmaceuticals Victorian

Freeman’s Syrup of Phosphorus, 1884

J. T. Hensing discovered phosphorus in the brain in 1719, and opened the way to a later slew of phosphorus-based medical compounds claiming to be good for the brain. Of course, in the grand tradition of Victorian cure-all pharmaceuticals, they were also claimed to be good for a big long list of other ailments too. One of these was Freeman’s Syrup of Phosphorus as seen below in an advert from 1884. It’s from Hieroglyphic magazine – although it’s not really a magazine, it’s a promotional material for a company called Goodall’s, who sold this syrup, along with a lot of foodstuffs,like custard and baking ingredients. And it’s where I got my Victorian plum pudding recipe, here – https://skittishlibrary.co.uk/vintage-recipes-christmas-pudding-1884/

Hieroglyphic, 1884
Hieroglyphic, 1884

A “syrup of phosphorus”, which could have been this one, was described in the British Pharmacopea in 1885 as being a compound of phosphoric acid, sodium phosphate and iron sulphate. Some phosphorus-based medicine caused more damage than good – I’m not sure if this was one of them. In any case, I’m pretty sure it wasn’t the miracle worker it claims, which even by Victorian standards, strikes me as almost sarcastically outrageous. A brain and nerve tonic; supplier of new and fresh blood; curer of depression, indigestion, constipation and the previously considered incurable diseases of consumption and wasting disease; useful for those involved in brain-work; even fine for delicate women and babies; and, most incredibly, will add twenty years to your life – “None now need despair of life.”

Looking for a bit more information about this brought me to the always brilliant Old Bailey archives, whose Victorian transcripts often read like crime novels in themselves. Here, a case was brought against Sarah Ann Louis and Walter Stafford for “…feloniously having in their possession 41 threepenny stamps which had been mutilated.” It seems these two were responsible for distributing Freeman’s Syrup, as well as the more popular Jenner’s Syrup of Phosphorus too – maybe they were the same thing. What I love is the discussion around naming medications after fictional doctors – “…it is not unusual for a patent medicine to have a doctor’s name to it, like Dr Townsend’s Sarsparilla, Dr Buchan’s pills, and Dr Coffin’s.” Ah, Dr Coffin’s medicine, the obvious choice for a fictional, yet reassuring, name.

http://www.oldbaileyonline.org/browse.jsp?div=t18811121-15

Categories
1950-1999 Adverts

Cheesy Peas, 1996

Oh, the crazy things we ate in the 1990s! Actually, although this is obviously from The Fast Show Book, I did make some cheesy peas while the programme was on and they were pretty good. Not that I’ve made them since, mind.

I didn’t have this book at the time, which was rather an oversight to my comedy book collection, and so I was overjoyed to see it in a charity shop last week. My 1996 status meant I had no spare money for such things – I was a student, and then a shop assistant in Liverpool’s finest hippy shop, Quiggins, at £2.50 an hour with no sick pay and 12 days holiday a year (some of which you had to keep back so you still got paid if you were ill). Thank the monkey for employment laws changing considerably since then.

The Fast Show Book, 1996
The Fast Show Book, 1996

Unlucky Alf. Oh, I could hardly watch this it made me feel so stricken. One of Paul Whitehouse’s finest hours.

The Fast Show Book, 1996
The Fast Show Book, 1996
Categories
1900-1949 Adverts Food & Drink

Mel-O-Ade Cubed Drink, 1932

Here’s a 1932 book produced by the Liverpool Daily Post, “Motor runs from Merseyside”. It’s in a fairly delicate condition and so I couldnt quite scan everything flat. I’ll post up some more of this book later. For now, here’s some of the adverts it contains.

Motor-runs-from-Merseyside-1932,-cover

My favourite bit is this advert for Mel-O-Ade, a “Summer health drink”, “in convenient cubes for motorists”. Mel-O-Ade was a locally produced drink, made in Dale Street, Liverpool.

Mel-0-Ade drink advert, 1932
Mel-0-Ade drink advert, 1932

Buy a book now and then, and refresh your mind! A great phrase from an advert from the stationer and bookseller Philip Son and Nephew, Ltd on Church Street.

Adverts for where to buy cars in Liverpool. I just love that 1930s Art Deco aesthetic.

Categories
1900-1949 Adverts Ephemera Food & Drink

Cookery Advert, 1910

A beautiful old advert for cookers and pans, from the very excellent Mrs Dora Rea’s Cookery Book, 1910.

Incidentally, a descendant of Mrs Rea’s has been in touch to correct my joke about Dora Rea being almost unfortunately named. Because “Rea” is pronounced “Ray”, not “Rear”. I am chastened and also honoured, thank you, Karen! Karen has kindly provided more information about Mrs Rea’s life in the comments here – https://skittishlibrary.co.uk/the-good-the-bad-and-the-calfs-head/

*Holds back from making a “Dora, Rea, Me, Fah, Soh, Lah, Tee, Doh” joke*

*Also can’t think of one*

*Stops making jokes about Dora Rea’s name. Sorry*

Mrs Rea's Cookery Book
Mrs Rea’s Cookery Book
Categories
1900-1949 Adverts Ephemera War

Remembrance Week – The Radio Times, 1940

There’ll be more on Sunday from my Grandad’s copy of The Radio Times from 1940, but for now I can’t resist posting this, THE GREATEST ADVERT OF ALL TIME.

The Radio Times, 1940
The Radio Times, 1940

Notice that the Laxative company is called Kruschen? That’s a bit German-sounding isn’t it? Well, on the previous page a rival laxative company makes a suspiciously big deal out of their Britishness (and deliciousness too, notice how Kruschen made “tasting nice” sound like something for namby-pambies and not for real medicines?)

The Radio Times, 1940
The Radio Times, 1940

Incidentally, look at this Kruschen advert from 1933 and the difference in gender-specific advertising. For women, it’s all about weight loss:
kruschen salts

I can’t help but be reminded of Monty Python’s Most Awful Family in Britain Award:

“The stuff I liked was that stuff they gave us before the war, what was it – Wilkinson’s Number 8 Laxative Cereal. Phew. That one went through you like a bloody Ferrari.”

Categories
1950-1999 Adverts Ephemera

Hidden Treasures – Liverpool Echo, 1951

I’m happy to hold, read and buy any old Victorian book, really. I’m quite a visual, tangible person in general – I can’t concentrate very well on audio books and need to see the words on the page to really get into a story. I never much liked Jackanory as a child because of that (apart from Rik Mayall’s one obviously). And I’m the same with history. I’ve read so many history books (well, I do have a history degree) but seeing an old building, reading an old book, holding a piece of ephemera that has survived against the odds – they’re what brings the past to life to me.

So, when I found this 1889 book, Charles Stuart Calverley’s Fly Leaves, in a charity shop, I was interested at first purely because of its age. But I bought it mainly because, flicking through, I found that a torn page of a Liverpool Echo from 1951 had been used as a bookmark. And I really wanted to read that page. Any newspaper given time is fascinating. The most commonplace of things, the events, the layout, the adverts (especially the adverts) suddenly represents a time in a way you don’t realise while it’s your present.

Fly Leaves itself wasn’t especially interesting to me. Or at least it wasn’t until years later, when I found an appendix at the end with a spoof Charles Dickens exam on The Pickwick Papers which really made me laugh. With questions such as naming all the component parts of a dog’s nose and deducing Mr Pickwick’s maximum speed:

But the Echo was fascinating. It’s the front page, folded up for 60 years.

Along with a strangely high number of adverts for Private Detective agencies, here are some highlights from the so-very-closely printed page.

“What colour did you say you wanted your crease-resisting chiffon velvet gown, Mrs Clarkson?”

An advert to remove hair, moles and veins by Myra Howell’s diathermy techniques. She was a long standing presence in Bold Street – I’ve also seen adverts of hers from 1919. (An interesting side note – medical diathermy machines were used in the UK in the Second World War to jam German radio beams used for nighttime bombing raids in what was called “The Battle of the Beams”)

An advert for E Rex Makin’s Solicitors, that must surely have been newly set up in 1951, seeing as he’s still going, and I saw him in town not too long ago. A slightly legendary figure in Liverpool life, he is. Not only has his firm been going a very long time, but he was Brian Epstein’s solicitor and involved in setting up the Beatles contract with him. Plus, he’s supposed to have invented the word “Beatlemania”.

“Wednesday night is Landing Craft Night”

I love this advert – a wallpaper company gegging in on an upcoming General Election.