Category: Food & Drink

Eat More Fat, 1937

“Atora puddings solve the difficult problem of children who dislike fat.” Not a sentence I can imagine would be used in today’s advertising. These adverts are from The Children’s Newspaper, and it is true...

Spratt’s Dog Cakes, 1895

I enjoy the bold use of space and sense of minimalism in this advert for Spratt’s “Meat Fibrine” Dog Cakes. Founder James Spratt invented the idea of dog biscuits, inspired by seeing dogs on...

Wear More Milk, 1937

This little article in The Children’s Newspaper from 1937 caught my eye. Wear more milk? In the 1930s, Italian chemist Antonio Ferretti worked out how to extract fibres from the casein protein in milk,...

Kellogg’s Problem, 1941

A 1941 advert from Kellogg’s Cornflakes today – literally demonstrating their blitz spirit. It’s apologising for the shortage of Cornflakes in the shops, while giving themselves a hell of a (deserved) pat on the...