Dr Tibbles’ Maltated Bread, 1898

An advert from 1898 for “Dr Tibbles Maltated Bread” that sounds like it should be announced by the town crier, or else the Beatles should have written it into a song, Mr Kite-style.

“Be it known unto all men that the celebrated DR TIBBLES of VI-COCOA FAME is now introducing MALTATED BREAD, MALTATED BANANA BISCUITS, MALTATED BANANA FOOD and numerous Household Remedies, including Brain Feeder, Cough Balsam, Child’s Restorer, &c”

Biggleswade Advertiser, 10th June 1898

Biggleswade Advertiser, 10th June 1898

“Dr Tibbles” – he was probably one of those made-up doctor names used to add some weight to branded products. But this is what I’m imagining….

Dr Tibbles

Dr Tibbles

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