Eat More Fat, 1937

“Atora puddings solve the difficult problem of children who dislike fat.”

Not a sentence I can imagine would be used in today’s advertising. These adverts are from The Children’s Newspaper, and it is true that children do need fat – apart from other things, fat helps in the development of brain cells. Did you know that the brain can contain up to 60% fat? (More in some people’s cases….) Fat is of course one of those food groups that was celebrated, then demonised, and recently started to be rehabilitated as a useful part of your diet. My grandma could eat a mound of fat – she preferred the fat to the meat – and she was slim all her life and lived to a good old age too.

“Medical testimony proves that the children – and adults – with weakly and “chesty” tendencies, who most need nourishing fat, are the ones who don’t like it.”

Oh, I do like the idea of eating suet puddings for the good of your health. I’m sure the 1930s style diet is worth a try. I’m quite tempted to try something along the lines of this blog, The 1940s Experiment, where a woman lost weight by following Second World War rationing recipes. I could try the 1920s-30s version, the typical diet from just before rationing came in (well, it sounds more fun anyway – apart from the Mice in Honey). Nourishing Rowntree’s Chocolate Crisps all round!

The Children's Newspaper, 8th May 1937

The Children’s Newspaper, 8th May 1937

The Children's Newspaper, 8th May 1937

The Children’s Newspaper, 8th May 1937

You may also like...

6 Responses

  1. “(More in some people’s cases….)”
    We’ve seen plenty of those on TV this week.

  2. I was reminded of this post yesterday during my daily chortle at the Daily Chortle, where there is an article about weight-gain supplements – http://www.dailymail.co.uk/femail/article-3240001/Left-skinny-vintage-ads-calorie-laden-supplements-encouraged-women-GAIN-pounds-healthy-flesh.html

    Strangely they published a very similar article three years earlier, apparently by a different author – http://www.dailymail.co.uk/femail/article-2168796/The-vintage-ads-encouraged-women-ON-weight-hitting-beach.html

    Do people get paid for writing about what you do for free?

Leave a Reply

Your email address will not be published. Required fields are marked *