Remembrance Week – The Radio Times, 1940

There’ll be more on Sunday from my Grandad’s copy of The Radio Times from 1940, but for now I can’t resist posting this, THE GREATEST ADVERT OF ALL TIME.

The Radio Times, 1940

The Radio Times, 1940

Notice that the Laxative company is called Kruschen? That’s a bit German-sounding isn’t it? Well, on the previous page a rival laxative company makes a suspiciously big deal out of their Britishness (and deliciousness too, notice how Kruschen made “tasting nice” sound like something for namby-pambies and not for real medicines?)

The Radio Times, 1940

The Radio Times, 1940

Incidentally, look at this Kruschen advert from 1933 and the difference in gender-specific advertising. For women, it’s all about weight loss:
kruschen salts

I can’t help but be reminded of Monty Python’s Most Awful Family in Britain Award:

“The stuff I liked was that stuff they gave us before the war, what was it – Wilkinson’s Number 8 Laxative Cereal. Phew. That one went through you like a bloody Ferrari.”

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2 Responses

  1. January 18, 2015

    […] And that’s apart from the amazing news stories and general adverts, which are reliably fascinating. One thing I have learned from the adverts I have from the 1930s and 40s – you’re never far away from a laxative ad. Not sure why this was such a huge deal at this time – I imagined everyone was eating quite a lot of vegetable matter at this point. In fact, I’ve previously written about my favourite advert ever, a laxative advert in my Grandad’s 1940 copy of the Radio Times (he was on the cover) – […]

  2. June 9, 2015

    […] had stiff upper lip chiding of constipation sufferers and skin constipation, now here’s “Exhaustipation”. […]

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