Smoke-Tinted Skin, 1935

An article highlighting the effects of the smoggy atmosphere in the towns prior to the Clean Air Act of 1956, which was brought in following London’s “Great Smog” over 4 days in December 1952, and which is estimated to have caused the deaths of 4000 people initially, with 8000 more dying in the months following.

However, a lesser-known effect of air pollution, apparently, was greying, smoke-tinted skin. This article from The Portsmouth Evening News in 1935 aimed to help the problem. By bleaching your skin.

Portsmouth Evening News, 23rd March 1935

Portsmouth Evening News, 23rd March 1935


Beauty Tips

Winter smoke and fog have imperceptibly darkened our complexions by several tones, even through the protective film of vanishing cream and powder we have used.

To restore ourselves to our original dazzling charm, we need an intensive course of bleaching treatment.

Intensive, yes, but very gentle. A good bleaching mask is made by mixing a tablespoonful of honey, a tablespoonful of almond meal, and a teaspoonful of peroxide of hydrogen.

Spread the cream thickly on face and throat, leave for at least a quarter of an hour and wash off with warm milk.

The treatment, given twice a week, will restore smoke-tinted skins.

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