Tagged: 1937

Your Face Needs Exercise, 1937

I think there’s something in facial exercises. I had a sheet of such exercises printed off from an Indian newspaper some years ago and, during the stretches that I remembered to actually do them...

Eat More Fat, 1937

“Atora puddings solve the difficult problem of children who dislike fat.” Not a sentence I can imagine would be used in today’s advertising. These adverts are from The Children’s Newspaper, and it is true...

Wear More Milk, 1937

This little article in The Children’s Newspaper from 1937 caught my eye. Wear more milk? In the 1930s, Italian chemist Antonio Ferretti worked out how to extract fibres from the casein protein in milk,...

No She Didn’t, 1937

A rather unlikely-sounding claim that the apparent genius-baby Princess Margaret was humming recognisable tunes at the age of 11 months. My daughter is good at copying sounds (and is also a genius-baby, naturally) but...

Aero advert, 1937

It’s more of this kind of thing today. Oh, why don’t I just go and live in 1937 if I like it so much? Anyway. I do like the 1930s approach to chocolate advertising....