Categories
1900-1949

No She Didn’t, 1937

A rather unlikely-sounding claim that the apparent genius-baby Princess Margaret was humming recognisable tunes at the age of 11 months. My daughter is good at copying sounds (and is also a genius-baby, naturally) but this would have been a bit advanced for her.

Princess Margaret, of course, was born on the day that Freaks actress/actor Josephine Joseph was up in court for fraud.

It reminds me a bit of that ancient practice of portraying the ruling class as somehow superhuman and just rather other to the masses. But then again, I wasn’t there, maybe she did hum it – who knows?

The Mirror, 1937
The Mirror, 1937
Categories
1900-1949 Adverts Ephemera Women

Persil “photoshopping”, 1937-style

Oh, naughty Persil! Now I suppose showing just how brightly Persil washes your whites in a black and white advert is a bit of a tricky problem. But look what they’ve done – cut out the nurses apron and hat and replaced them with a bright white background and unrealistic drawn-on creases.

And that’s before we get onto the issue of whether a woman, having just given birth, should be worrying about the whiteness of her wash anyway

The Mirror, 1937
The Mirror, 1937
Categories
1900-1949 Adverts Ephemera Women

Woman’s Most Difficult Problem, 1937

“Even the most fastidious woman may cause embarrassment to others at certain times,” according to this 1937 advert for sanitary towels. Hooray for Dr Van de Velde and his “Vanderised Towels”, then. Wouldn’t want anyone to be embarrassed by us, would we?

Having said that, I am in favour of no chafing if that was previously a danger, pre-Vanderisation.

I’m presuming they’re using the word “prophylactic” as meaning “disease-preventing” here. Otherwise, it’s quite an impressive claim.

The Mirror, 1937
The Mirror, 1937
Categories
1900-1949 Adverts Ephemera

More of What the Doctor ordered, 1937

Wow. Well, my What the Doctor ordered post just, very quickly, became the most viewed post on my site ever. It’s all thanks to Stephen McGann retweeting it – he does play a smoking doctor on Call the Midwife, after all, and therefore the doctor-promoted cigarette advert was rather appropriate.

(This was extra brilliant because I’m such a big McGann fan in general.)

So, inspired by the last post, here’s a bit more smoking doctor stuff from the archives.

Of course, it took a while for the generally anti-smoking sentiment to catch on, especially with doctors. Here’s an article from 1922 where a doctor blames “cheap cigarettes” for a woman’s death, on account of the “large amount of paper used in their manufacture”, not the tobacco or anything. The doctor concluded “It was a great pity that women did not take to smoking pipes.”

The Western Gazette, 1922
The Western Gazette, 1922

But it wasn’t all pro-tobacco. “Is the tolerance of the habit shown by many doctors not owing in some measure to their own indulgence in the habit?” asked the Glasgow Herald in 1924.

The Motherwell Times, 1924
The Motherwell Times, 1924

And even in 1888, this “smokers are stupid” joke was printed:

The Cheltenham Chronicle, 1888
The Cheltenham Chronicle, 1888

And apropos of not much apart from the general cigarette atmos, here’s an advert for the smokers in adversity (advertsity?). It was 1941 and not only was the Blitz happening around you, you had to get by with less tobacco than usual. Here’s an advert being all keep calm and carry on about having to do with 20% less tobacco than before, and urging smokers to stick to their pre-war levels. So smoking must have increased considerably during the war. Understandably.

Portsmouth Evening News, 1941
Portsmouth Evening News, 1941

Anyway.

The volume of hits for the Kensitas cigarette advert inspired me to look a bit deeper into the advertising campaign that the brand ran in 1937. My original advert was from The Mirror, overseas edition, and was based on Kensitas’ statistic that 84% of London doctors who smoked preferred a mild cigarette. That is, as opposed to strong cigarettes, not to no cigarettes at all. It seems like a no brainer to be honest, but in 1937 this was obviously a bigger deal.

I had a nose around the British Newspaper Archive for some more of their adverts and found that there had been a quite extensive campaign. There’s a lot of images with stats for different places and there’s also quite an impressive number of stars of stage and screen lending their faces for the cause, not just Stanley Lupino as in my orignal ad.

I first found this one, in The Lancashire Daily Post. The singer and dancer Miss Binnie Hale is the face of this one, stating that 81% of Preston doctors (who smoked anyway) preferred mild cigarettes.

The Lancashire Daily Post, 1937
The Lancashire Daily Post, 1937

And next I saw this one, also with Binnie Hale, in The Yorkshire Daily Post. Here, um, 81% of Leeds doctors prefer a mild cigarette:

The Yorkshire Daily Post, 1937
The Yorkshire Daily Post, 1937

Now, I’m starting to smell 81% of a rat. Bit of a coincidence, innit?

But no, it turns out that it wasn’t 81% of doctors everywhere. It was, ooh, 81½% in Yorkshire as a whole, as George Robey says:

The Lancashire Daily Post, 1937
The Lancashire Daily Post, 1937

It was 88% in Liverpool, Miss Yvonne Arnaud tells us (Liverpool winning the most sensible doctors in the country competition, there. In a way):

Yorkshire Post and Leeds Intelligencer, 1937
Yorkshire Post and Leeds Intelligencer, 1937

77% of Angus doctors says Jeanne de Casalis:

Dundee Courier, 1937
Dundee Courier, 1937

I’m wondering if someone at Kensitas made a bit of a mix up with some of these ads now, the place names start to mismatch with the local newspapers.

I’m starting to get all a tizzy with the figures already – but now it gets more specific. Mere integers are not enough to express the data at this point.

It’s 87½% of Birmingham doctors says Winfred Shotter:

Lincolnshire Echo, 1937
Lincolnshire Echo, 1937

85¾% of Durham Doctors:

Sunderland Daily Echo and Shipping Gazette, 1937
Sunderland Daily Echo and Shipping Gazette, 1937

(I hope you’re not getting bored of all this)

83½% Edinburgh doctors says Joseph Hislop:

Lancashire Daily Post, 1937
Lancashire Daily Post, 1937
(But I’ve become transfixed in the face of all these meaningless stats)

86¼% of Manchester doctors says Harry Roy:

Yorkshire Evening Post, 1937
Yorkshire Evening Post, 1937

It’s 75 and a third% of Belfast doctors says Will Hay (ooh, I’ve heard of him) (Oh, and bad show, Belfast, you have the hardest smoking doctors):

The Portsmouth Evening News, 1937
The Portsmouth Evening News, 1937

84¾% of Lancashire doctors says the delightful June:

Northern Daily Mail, 1937
Northern Daily Mail, 1937

Gearing up for the overall figures now. Getting exciting.

For the whole of England, it’s 84% announces Dame Sybil Thorndike (there’s some class):

The Lancashire Daily Post, 1937
The Lancashire Daily Post, 1937

For Scotland – 80¾%. according to John Loder:

Northern Daily Mail, 1937
Northern Daily Mail, 1937

And….drum roll…..for the entirety of Britain….it’s 83½%, as announced next to Gordon Harker:

Sunderland Echo and Shipping Gazette, 1937
Sunderland Echo and Shipping Gazette, 1937

Well, there wasn’t much point to all that. I think we have conclusively proved nothing. Except that quite a lot of doctors smoked in 1937.

Smoking.

Categories
1900-1949 Adverts Ephemera

What the Doctor ordered, 1937

Surely nothing can go wrong with cigarettes that come recommended by a doctor? I think you can be quietly reassured by Kensitas, the Mild cigarette.

The Mirror, 1937
The Mirror, 1937

Not that impressive a claim really – 84% of doctors who smoked anyway said they preferred a mild cigarette. Somehow this has been spun to be presented as the healthy option, although only against stronger cigarettes instead, of course.

That’s not a picture of a doctor, by the way. It’s the actor Mr Stanley Lupino, who, well, died of cancer aged 48.

(I mean, it might have had nothing to do with the cigs, but still.)

Categories
1900-1949 Ephemera

Boy Romeo, 1937

Remember the commotion about “video nasties” in the early 1980s and the debate about whether films could affect behaviour? Well, there’s nothing new under the sun, and all that.

In this article from a 1937 copy of The Mirror, a young Gosport lad was so affected by romantic thoughts after watching Romeo and Juliet that, after leaving the cinema, he immediately broke into the bedroom of what he claimed was “the first person that came into his mind”. This person being a rather startled Mrs Ivy Maud Bishop. The understanding Judge handed down a quite amusing punishment for this crime – “He was put on probation for twelve months on condition that he does not go to the pictures more than once a week.”

The Mirror, 1937
The Mirror, 1937
Categories
1900-1949 Adverts Ephemera Food & Drink

A 20-Hour Joy-day, 1937

Hooray Hooray, it’s a happy holiday! It’s a 20-hour joy-day! To be more precise, it’s May 1937, the week before George VI’s coronation, and The Mirror couldn’t be more excited. I have the overseas edition of The Mirror, which was a week’s worth of newspapers bundled up into one edition (the overseas edition was out a week later, so the dates are actually those of Coronation Week itself). We moaned about the coverage of the last Royal Wedding, but this was something else. Nearly everyone was trying to get in on the act. (By the way, I’ve not been able to scan everything in the paper, it’s quite delicate in places, so the not so good bits are photos that might not be quite as clear.)

Firstly, the reason for George being King at all – Edward and Mrs Simpson. 12th May 1937 was originally Edward’s coronation date and, when he officially abdicated, the same date was kept for his brother. There’s lots of sweet, romantic pictures of the couple, and seemingly no disapproval at all, in this paper at least.

The Mirror, 1937
The Mirror, 1937

Here’s the schedule:

The Mirror, 1937
The Mirror, 1937

There are many ways to celebrate the day, as the Very Reverend Edgar Rogers rather tolerantly points out. He might be singing hymns, but he doesn’t mind if you’re getting completely blotto instead. In fact, is it just me, or is there a bit of a homoerotic vibe going on here? I’m imagining he has a secret passion for a “bit of rough” neighbour of his who likes a drink – all that talk of “he-manness” and everything.

The Mirror, 1937
The Mirror, 1937

And, along those lines….

The Mirror, 1937
The Mirror, 1937

It seemed like all the nations of the world wanted part of it. Nazi Germany was no exception, with Hitler giving George a special honour and sending a present.

The Mirror, 1937
The Mirror, 1937
The Mirror, 1937
The Mirror, 1937

Generous Ovaltine gave its workers an extra week’s wages to celebrate the occasion:

The Mirror, 1937
The Mirror, 1937

The Mirror had a special song commissioned, with a tune by Ivor Novello, no less.

The Mirror, 1937
The Mirror, 1937

Planning to get a good spot for the procession? Hyde Park was specially open all night on 11th May for overnight sleepers – here’s some tips:

The Mirror, 1937
The Mirror, 1937

But don’t bring your car:

The Mirror, 1937
The Mirror, 1937

Working underground? There’s still no excuse to miss the event!

The Mirror, 1937
The Mirror, 1937

You’re not patriotic enough unless you’re eating the correct food for the occasion.

Eat Nestle’s chocolate (in the days when everyone called it “Nessles”):

The Mirror, 1937
The Mirror, 1937

Or perhaps you fancy a Rowntree’s Chocolate Crisp? I know I do. It’s a Kit Kat now, by the way.

The Mirror, 1937
The Mirror, 1937

Drink beer! I love how this isn’t an advert for a particular company, it’s just that YOU’RE BRITISH SO DRINK BEER. From 1429 (that was Henry VI’s coronation) to 1937, beer has been going strong. I don’t know what they had before 1429, though.

The Mirror, 1937
The Mirror, 1937

Stuck in a crowd waiting for the King to go past? Eat some specially shaped cheese triangles:

The Mirror, 1937
The Mirror, 1937

And smoke some special coronation fags while you’re at it:

The Mirror, 1937
The Mirror, 1937

And here’s the film to use to take your pictures:
The Mirror, 1937

And finally, the new King pardons a murderer to mark the occasion, for some reason (welease Woderick). Well, he only stabbed his 20 year old fiancee to death, poor lamb. At least his “grey-haired” mother gets to see him again:

The Mirror, 1937
The Mirror, 1937
Categories
1900-1949 Adverts Ephemera Food & Drink

Rowntree’s Chocolate Crisp adverts, 1937

Rowntree’s Chocolate Crisp launched in 1935, and is now better known as the Kit Kat. Here’s some adverts for it from 1937.

It was marketed in these early years as a kind of quick meal substitute, “The biggest little meal”. A busy tailor for example, could scarf one down quickly if he didn’t have time for a lunch break. Although, frankly, he’s leaving it a bit late if he can’t get lunch before 3pm anyway.

The Mirror, 1937
The Mirror, 1937

And it’s just the job if you’ve been waiting for hours for George VI’s coronation procession and you’ve forgotten to bring any food for the day:

The Mirror, 1937
The Mirror, 1937

I must say, these adverts are working on me. It sounds absolutely delicious – crisp wafers, milk-cream chocolate and a lacing of finest butter. And it’s nourishing too! In fact, I’ve gone out and bought a Kit Kat, and am eating it right now. An advert from nearly 80 years ago has influenced me, so it must be a good one. I so wish I could try the “finest butter” 1937 version though.

Categories
1900-1949 Adverts Ephemera Food & Drink Women

Man-Woman a Woman Now, 1937

OK, what? A peculiar and devastatingly under-explained little article from The Mirror, 1937.

The Mirror, 1937
The Mirror, 1937

This article reminded me of Tod Browning’s Freaks, the controversial 1932 cult horror film, which depicted the dying days of the freakshow. On account of its cast being real sideshow performers and its shocking plot, it was banned in the UK for 30 years. My favourite member of the cast is the “Half Woman-Half Man” played by the very cool Josephine Joseph, who claimed to be exactly split down the middle, gender-wise. The split-in-two depiction of a hermaphrodite was one of more popular types of sideshow “freak”, and was apparently mostly performed by males, who would exercise one half of their body and leave the other “female” side to go flabby and “moob up”. After ensuring you had two different hairstyles on either side of your head, you were away.

Josephine Joseph in Freaks, 1932
Josephine Joseph in Freaks, 1932

Now, this is where I get a bit excited. While writing this post I was suddenly overcome with curiosity about Josephine Joseph’s life. But….well, there’s hardly anything online at all. All I really found was that on Wikipedia, it’s claimed that she/he was 19 in Freaks, born in Austria, and was 5’6. That’s it! No one seems to know anything more – her/his real name, death or even if she/he were really a man or woman. Although some online commenters are pretty sure that J.J. was a man, in line with the tradition of such performers.

Me, I’m 100% convinced she’s a woman, and a pretty foxy one at that. I’m also rather sceptical of the claim to be 19 years old in Freaks. She looks a fair bit older than that to my eyes. And that was before I dug up something quite interesting in the British Newspaper Archive. Even more excitingly, it’s local to my part of the country too, the North West of the UK.

Now, the British Newspaper Archive doesn’t show up on Google searches as it’s a subscription service. And seeing as I’m newly armed with a month’s unlimited browsing, I decided to have a peek.

I found a rather intriguing article about a “Half Woman-Half Man” sideshow act called Josephine Joseph, who was the defendant in what sounds like a quite sensational, yet obscure, case in 1930. J.J. and her husband George Waas were an American couple who had been running a show at a “Coney Island” attraction in Blackpool. Their poster read:

“Josephine Joseph. Half Woman. Half Man. The most sensation freak of nature. Brother and sister in one body.”

J.J.’s name is given officially as Josephine Waas in the newspaper articles. They appeared before Blackpool Magistrates on August 22nd, 1930, charged with false pretences and conspiracy in order to “protect the gullible public” who paid to see their show. Brilliantly, the headline wearily calls this “Another Half Man-Half Woman Case”. You can’t move for them.

Lancashire Daily Post, August 22nd, 1930

Before I get into the nitty gritty of that case, just for fun, let’s have a quick detour around the world of August 22nd 1930, as seen by the Lancashire Evening Post. It was in this issue that Princess Margaret’s birth was announced. It also reported on the birthday of Mrs Tackley, a 96-year-old woman who thought modern women’s dresses that showed their knees were “disgusting” and that there was “too much electricity about.”

Lancashire Daily Post, August 22nd, 1930
Lancashire Daily Post, August 22nd, 1930

There was the death of William Henry Townsend, the would-be assassin of Victorian Prime Minister Gladstone – who couldn’t go through with it because Gladstone smiled at him. He was still banged up in Broadmoor for the rest of his life though.

Lancashire Daily Post, August 22nd, 1930
Lancashire Daily Post, August 22nd, 1930

Vimto is marketed as an energy drink for boxers:

Lancashire Daily Post, August 22nd, 1930
Lancashire Daily Post, August 22nd, 1930

And cottage cheese is advertised as a way to keep policemen “nobby”:

Lancashire Daily Post, August 22nd, 1930
Lancashire Daily Post, August 22nd, 1930

Right, so back to Josephine Joseph. I think I know why this is piece of information has been left uncovered so far. The story was covered in two, local, newspapers – The Lancashire Daily Post and The Yorkshire Post – and it wasn’t a big trial that might have attracted national interest. Although the British Newspaper Archive is largely local newspapers so I’m not sure what national coverage this got, if any. George and Josephine complain about being summonsed only the day before and having no time to prepare a defence. They also apparently left the country immediately afterwards. Plus, J.J.’s big claim to fame in the movies was scuppered recognition-wise as Freaks was banned for so long.

Here’s the full article in the Lancashire Daily Post, and also a shorter version from the Yorkshire Post:

And here’s some close ups of the first article so it’s easier to read (although a bit awkward because of the columns):

It sounds quite riotous. They refuse to submit Josephine to a court doctor’s examination to prove hermaphroditism, but offer to provide X-rays to the court instead, given an adjournment. The adjournment was refused and the X-rays rejected as evidence without even being seen. A shame; I would have loved these, possibly doctored, items to still be available somewhere.

“Josephine Joseph” sounds a lot like a pure stage name, and there’s no photographs attached to the articles. But what makes me absolutely sure this is the same woman in Freaks are the descriptions of her in court. She is said to be a man on the right side, and a woman on the left, with her right arm longer than her left. Her eyebrows were different on either side. The Yorkshire Post article describes her stage costume as a bare right leg with a sandal, and a black-stockinged left leg with a woman’s shoe. Finally, her hair was brushed from the right side to the left, giving the impression of short hair on the right hand side. Now look at this picture of J.J. as she appears in Freaks two years later. Every point is the same:

Josephine Joseph in Freaks, 1932
Josephine Joseph in Freaks, 1932

Ultimately both pleaded guilty, the conspiracy charge was dropped and the show was ordered to be stopped immediately. Interestingly, only George was fined £25, while Josephine was discharged despite also pleading guilty. That seems quite unusual, but maybe she cast a bit of a spell on the courtroom. She sounds like a cool customer – it’s noted that she was smiling broadly when the verdict discharging her was announced, to some surprised murmuring in court. And there’s this exchange with Superintendent Hannan as he announced what he thought of Josephine’s physical attributes:

Superintendent: “I have no idea what the medical testimony may be, but I do say this, that the woman so far as I know does show to the public certain muscles on one side of her body which are more developed than those on the other side. She also has a male voice and a female voice. She may be without breast on one side, but this does not make her half man and half woman, as it can be brought about by operation or by physical exercises. Muscles can be developed on one side of the body and not on the other.

Turning to the woman defendant, the Superintendent remarked, “I see she is smiling.”

The Woman, “Can you stretch bones, Superintendent?”

There was laughter in the court and the Superintendent did not answer the question.

In the end, rather than submit to trial by jury in Preston, George Waas states:

“I want to plead guilty and get it over with. You are not going to crucify me entirely, are you? We both plead guilty.”

Asked if he anything to say to the magistrates, Waas replied, “I am sorry. I will give up this show and leave the country.”

As a postscript, I might have uncovered a bit more information on her life, but it’s not conclusive. Searching ancestry sites for George and Josephine Waas comes up with nothing that seems to be of a relevant time period for a Josephine. But there’s something very promising for George, and, after all, Josephine was probably a convenient stage name anyway. These are the details from the 1930 US Census. A George Waas was married to Betty Waas, and they later ended up in Los Angeles. Betty Waas was born in 1897 in Romania, and if this is our Josephine, that would make her 35 in 1932, a more realistic age for the performer in Freaks, in my opinion.

So there it is. A little light hopefully shed on a largely unknown life. I believe that Josephine Joseph definitely was a woman – or possibly of intersex gender, but not a man anyway, if she was indeed married to a man. And quite possibly she was really called Betty Waas, Romanian, and aged 16 years older than Wikipedia thinks. And this is where I came in – the title of the unrelated little article at the start of this post now seems to fit my findings pretty well, in the end.

I’m off to fiddle with Wikipedia and think about what a great film this could make. I can’t imagine anyone but Reece Shearsmith as the lead role. Wouldn’t he be amazing in it?

And, lastly, here’s Josephine herself, as she is in Freaks. Well, any excuse to post this – always and forever one of my favourite things on the Web, Ricardo Autobahn’s The Golden Age of Video:

Categories
1900-1949 Adverts Ephemera

Skin Constipation, 1937

I have a feeling things are going to get a bit 1937-y around here for a while as my latest Ebay ephemera purchase is an edition of the Mirror from May 1937. It’s not the usual daily newspaper, though, but the overseas weekly edition compiled from a week’s worth of newspapers. The date is quite portentous as it’s the week before George VI’s coronation, and there’s a huge sense of build up and excitement, with special adverts recommending food to eat whole you’re waiting for the procession to pass, endless details about visitors from other parts of the world arriving to take part in all the pageantry, and romantic asides with pictures of the recently abdicated Edward and Wallace Simpson smiling at each other.

And that’s apart from the amazing news stories and general adverts, which are reliably fascinating. One thing I have learned from the adverts I have from the 1930s and 40s – you’re never far away from a laxative ad. Not sure why this was such a huge deal at this time – I imagined everyone was eating quite a lot of vegetable matter at this point. In fact, I’ve previously written about my favourite advert ever, a laxative advert in my Grandad’s 1940 copy of the Radio Times (he was on the cover) – https://skittishlibrary.co.uk/remembrance-week-the-radio-times-1940/

So, how to capitalise on this apparent fear of constipation if you didn’t actually manufacture laxatives? Wright’s Coal Tar Soap decided to basically invent a new problem -“Skin constipation”, a kind of poisoning from your blocked pores. Luckily, this terrible affliction could be avoided with their soap, of course.

Wright's Coal Tar soap advert, 1937
Wright’s Coal Tar soap advert, 1937