What the Doctor ordered, 1937
Surely nothing can go wrong with cigarettes that come recommended by a doctor? I think you can be quietly reassured by Kensitas, the Mild cigarette.
Not that impressive a claim really – 84% of doctors who smoked anyway said they preferred a mild cigarette. Somehow this has been spun to be presented as the healthy option, although only against stronger cigarettes instead, of course.
That’s not a picture of a doctor, by the way. It’s the actor Mr Stanley Lupino, who, well, died of cancer aged 48.
(I mean, it might have had nothing to do with the cigs, but still.)