You Need Biscuits to Keep You Going, 1948

Right, so this is the new Keep Calm and Carry On, as far as I’m concerned.

For the good of your health, have a biscuit! Well, so said the “Cake and Biscuits Manufacturers War Time Alliance Ltd” in 1948. I love the way the fact that a pound of sweet biscuits is proudly presented as containing (a strangely specific) 2,204 calories, which would be cause for shame now.

Western Daily Press, 5th July 1948

Western Daily Press, 5th July 1948

This also happened to be the first day the National Health Service came into being.

I don’t know about you, but this is an extremely apt motto for my office at around 3pm. In fact, I’m off to print a copy of this to place over the special “biscuit desk” we have (and which is just one reason I love my new job).

You may also like...

Leave a Reply

Your email address will not be published. Required fields are marked *