Oh, I can’t resist the many ways constipation and laxatives were referenced in advertising. It was apparently a big problem in the early half of the twentieth century – although this doesn’t really tally with the received wisdom that everyone was busy eating loads of vegetables and not being fat.
We’ve had stiff upper lip chiding of constipation sufferers and skin constipation, now here’s “Exhaustipation”. Solved by “Carter’s Little Liver Pills” in case you were wondering.