If there’s one thing I’ve learned from this blog (well, there’s a ton of things I’ve learned, in fact, everyday is a school day here) it’s that there’s an awful lot of people still interested in Owbridge’s Lung Tonic. My last post on the subject here is one of my most popular pages. It’s really a rare day that there’s no hits on that post, which I wasn’t anticipating at all. As far as I was concerned, it was one of those pharmaceuticals lodged firmly in the past, like the mercury-containing Blue Pills of another post.
But Owbridge’s was a medicine that people obviously remember taking and are googling nostalgically for. And so I checked when it last was available, and I was surprised that production only ended in 1971 – no wonder so many people know of it still.
One thing I have to say – the British Medical Association’s “Secret Remedies” book of 1909 that I linked to in my previous post states that an analysis of Owbridge’s shows the medicine to contain ipecacuanha wine, honey and, alarmingly, a quantity of chloroform. But the formula did change again over the years and so the version that people had in the 1960s was (presumably) not the same as that analysed in 1909. Having said that, I haven’t found anything to state what exactly the last incarnation consisted of.
Still, for those Owbridge’s fans still out there (although it is apparently a love-hate kind of memory, I gather), here’s some more vintage adverts I’ve found.
Owbridge’s Lung Tonic. Owbridge’s Lung Tonic. Owbridge’s Lung Tonic.
It sounds like there was some dispute going on here between The Pharmaceutical Society and patent medicines. “No one has the right to attach poison labels” to Owbridge’s, it says. That wouldn’t have helped business.
A double page advert celebrating the “thirty-third season” of Owbridge’s.
“Please remember we can produce originals of all these letters”:
This 1914 typeface reminds me of the opening credits of a black and white “Carry On” film.
Emphasizing the honey in this advert (rather than the chloroform):
Finally, a celebration of the 80th anniversary in 1954. It was around for nearly 100 years, just missing the centenary in 1974.