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1900-1949 Adverts Ephemera

What the Doctor ordered, 1937

Surely nothing can go wrong with cigarettes that come recommended by a doctor? I think you can be quietly reassured by Kensitas, the Mild cigarette.

The Mirror, 1937
The Mirror, 1937

Not that impressive a claim really – 84% of doctors who smoked anyway said they preferred a mild cigarette. Somehow this has been spun to be presented as the healthy option, although only against stronger cigarettes instead, of course.

That’s not a picture of a doctor, by the way. It’s the actor Mr Stanley Lupino, who, well, died of cancer aged 48.

(I mean, it might have had nothing to do with the cigs, but still.)

By Estelle

I am Estelle, a small person who lives in Liverpool. I love all books apart from "The World According to Clarkson". Also very keen on comedy, cooking, octopods and other small people.